Big W’s ‘Free Books for Kids’ is Back, Featuring Sesame Street


Who doesn’t love a free book? Especially one that features the beloved Sesame Street characters? Well, mums and dads, you’ll want to make a pit stop at BIG W on 18 February as Big W’s Free Books for Kids program returns to the shelves.

We love this incentive and this time around we’re extra excited because #ELMO! I mean, every child should experience the joy of Big Bird and watch their favourite Sesame Street characters come to life on the page in front of them.

Gorgi Coghlan is one of the friendly famous faces sharing her love of reading. Source: Supplied

The gift of storytime

This year the store will have 2.6 million books to give away, 40,000 books to children in need (a bit more on this later).  

The heartwarming picture books feature everybody’s favourite Sesame Street characters, including Elmo, Grover, Abby Cadabby and Cookie Monster. 

big w free books for kids 2021 - sesame street
Source: Supplied

Collect all eight books

How do you get these free books for kids? It’s easy peasy – simply head to BIG W and pick one up! No purchase necessary (while stocks last).

Big W free books for kids
Source: Supplied

BIG W launches one new Sesame Street book each week for eight weeks so there are eight adorable Sesame Street books to add to their bookshelf. 

Read with Rose (and plenty more famous faces)

In addition to the Free Books for Kids program, BIG W has also teamed up with some of our fave Aussie celebs for Storytime.

Big W free books for kids
Rose Byrne takes a break from making us laugh to read to our kids. Source: Supplied

Head to the BIG W’s YouTube channel and the BIG W Free Books for Kids Podcast and share a story with Olivia Newton-John, Rose Byrne, Rove McManus, Mitch Tambo, Gorgi Coghlan, Allison Langdon and Gyton Grantley.

Free books for kids in need

But what about the families that don’t live close to a BIG W?

BIG W is also donating 40,000 books to the Australian Literacy and Numeracy Foundation (ALNF) and Good360 Australia for families living in remote and rural areas, and communities in need. After all, every child should have access to reading material!

What a great program – good on ya, BIG DUB. 

Source: Supplied

To find out more about Free Books for Kids, visit BIG W. 

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